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Jaweer brown

  • BRAND STRATEGY Social impact Campaigns Digital Marketing Brand Architecture

    Born in Denver, now thriving in Brooklyn, I'm a seasoned brand strategist who excels at turning audience insights into thumb-stopping creative. With a background in branding and marketing for social impact, I'm passionate about unveiling what makes audiences tick and click.

  • FILMMAKER

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    FILMOGRAPHY

Brand strategy

Superhuman power: Meticulous Attention to Detail  
Applied and expanded the new Legal Defense Fund brand identity to all touch points— digital and physical— in a manner that felt fresh, relevant and faithful to brand guidelines.

Social Impact Campaigns

Superhuman power: Cross Partner Collaboration
Partnered with a coalition of various financial, educational, and community stakeholders to create a social impact campaign urging Illinois Governor Pritzker to fund equal childcare, education, and support.

Digital Marketing

Superhuman power: Inclusive Content Creation
Designed the social capture strategy for the brand team's diversity activations, including Pride, Black History, and Hispanic Heritage months. Created content that was culturally responsive, on-brand, and visually appealing.

Brand Architecture

Superhuman power: Unwavering Brand Fidelity
Developed and applied a cohesive brand architecture that applied to all physical and digital touch points: ACLU affiliates, websites, events, social assets, merchandise, video, paid, and owned media.
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