- Born in Denver, based in Brooklyn. I'm a brand strategist who builds from empathy and executes with precision. I started in social-impact branding where understanding human decision-making wasn't optional—it was the entire brief. That taught me to listen for what's actually happening in culture, not what brands want to hear, and to find the emotional truth that makes audiences tick and click. While I love big ideas, my real value is in the follow-through: translating strategy into the specific campaign, the exact message, the thumb-stopping moment that performs. I bring sharp taste, cultural fluency, and comfort with pensive silence.
my approach
what i do best
brand strategy
brand architecture
campaign strategy
audience & media planning
integrated marketing
how i work
listening before prescribing
turning ambiguity into direction
partnering across disciplines
translating insight into action
knowing when to edit
what i appreciate
tasteful maximalism
thoughtful collaboration
color, texture, and pattern
making complexity feel plain
when brands lead with emotion
simple joys
natural light
dogs
tacos
summer nights
prism refractions
core capabilities
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
DIGITAL MARKETING
BRAND ARCHITECTURE
BUSINESS DEVELOPMENT ACCOUNT PLANNING CAMPAIGN STRATEGY PROJECT MANAGEMENT
STRATEGIC COMMUNICATIONS MARKETING STRATEGY CREATIVE DIRECTION
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